Martin Sorrell’s S4 buys ad firm MightyHive in $150m deal

Former WPP chief’s new group says it can now offer full range of digital marketing servicesSir Martin Sorrell has agreed to buy the San Francisco ad tech company MightyHive in a $150m (£117m) deal, his second acquisition since leaving WPP and setting up the new venture S4 Capital earlier this year.Sorrell, who set up S4 Capital weeks after being forced out of WPP following an investigation into allegations of personal misconduct, has said his new venture is just a “peanut” in comparison to the global scale of his former employer. Continue reading…

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